The Ultimate Guide to Setting Up Magento Google Analytics

The Ultimate Guide to Setting Up Magento Google Analytics

In this post we’ll look at the steps involved for setting up Google Analytics on your Magento 2 storefront. Here they are, in a nutshell.

1) First, you’ll need to create a Gmail account, if you don’t have any one already.

2) Next go to, expand the “Sign in” menu at the top and click “Analytics”.

Magento SEO

3) Click “Sign up”. When you do that, you’ll need to setup following items (as shown in the screenshot below).

i. What would you like to track?
ii. Account Name
iii. Website Name
iv. Website URL
v. Industry Category
vi. Reporting Time Zone
vii. Data Sharing Settings

Magento SEO

4) After completing the above steps click the “Get Tracking ID” button.
5) Next, agree to the Google Analytics Terms of Service Agreement (as shown below).

Magento google analytics

6) Now, copy the “Global Site Tag” script found under Tracking Info→Website Tracking.

magento seo

7) Paste this script under the admin→content→configuration→(required) theme→HTML head → Scripts and Style Sheets.

google analytics magento

magento google analytics

integrate magento with google analytics

8) You can verify the head script by viewing the source of the required (site) page.

And that’s it. Feel free to comment or reach out if you have any questions. If you need any help with Magento SEO (like setting up Google Analytics on Magento 2), replatforming to Magento, or upgrading from Magento 1 to Magento 2, please get in touch with us.


USA408 365 4638


1301 Shoreway Road, Suite 160,

Belmont, CA 94002

Contact us

Whether you are a large enterprise looking to augment your teams with experts resources or an SME looking to scale your business or a startup looking to build something.
We are your digital growth partner.

Tel: +1 408 365 4638
Support: +1 (408) 512 1812