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Weston, MA –  September 17, 2008: Proxpro, the advanced GPS solutions company, today announced that its new product Prompt, a service that makes sure people are never late, won the People’s Choice Award for the enterprise category at the recent SiRFecosystem’s Location 2.0 Summit.  Prompt was chosen by the popular vote of top location-based services leaders because of its “superior use of the power of location to enhance the daily lives of individuals, enterprises and communities, as well as its level of innovation, impact on the market, features and benefits to end users”.

Prompt is a “push” technology that optimizes navigation and traffic information based on a personal calendar.  Prompt compares the user’s current location to the time and location of their next appointment, consults real-time and predicted traffic, displays the fastest route and tells people exactly when to leave to get to their next appointment on time.

“Even the best planners can be caught by traffic or construction on their route and the worry of being late for a flight or an important meeting is very uncomfortable,” said Marc Kleinmaier, LBS thought-leader and a Location 2.0 Summit attendee, “Prompt is amazing because it’s automatic, removes all the guess work in trip planning and ensures an on-time arrival!”

Special settings also allow users to effortlessly monitor their daily commute to work in the morning and return drive home again in the evenings.

“Prompt is very useful because it cuts the daily hassle of monitoring the traffic for you before I go to work or on my way home,” said Jerry Mortel, Sales, Comcast, “ It’s simple by just typing in your daily commute address at setup and it does the rest for you.  It tells me how long I have before I leave for work so I can avoid being late and because of that I know if I have time to stop for gas or grab a bite to eat.  I use Prompt daily.”

“I believe that GPS navigation will be integrated to the calendar, providing “when to leave” information so I make my appointment on time.” Jeremy Toeman, LiveDigitally.   “I completely expect the category to standardize around such services in the next few years.”

Julian Bourne presenting Prompt at the Location 2.0 Summit, Andrew Seybold (left) about to call “time up.”

“Receiving this award is a tremendous accomplishment for us,” said Julian Bourne, CEO and Founder, Proxpro Inc.  “It brings us one step closer to our aim to bring “when to leave” alerts to everyone’s calendar and GPS navigation experience.”

“SiRFecosystem’s Location 2.0 Summit is quickly developing a reputation as one of the foremost strategic forums for the key decision makers of the LBS industry, and the People’s Choice award winners reflect their judgment on how well they demonstrated the benefits of using the power of location to enhance the daily lives of individuals, enterprises and communities,” said Kanwar Chadha, founder and vice president of marketing for SiRF.  “We congratulate Proxpro for being chosen by these top global location industry executives for the


category, and look forward to the unique contribution they will make to the evolution of the LBS industry.”

Proxpro Prompt (beta) is available free of charge for BlackBerry devices with activated GPS in

North America, at  .

About Proxpro

Proxpro provides advanced software solutions for the mobile workforce management and location-based services industries. The company’s situation aware products present just-in-time information to empower professionals and mobile teams to make better decisions, reduce costs and improve customer service.  Founded in 2005, the company is headquartered in Weston, MA

About SiRF

SiRF Technology Holdings, Inc. develops and markets location platforms based on semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.  SiRF’s technology has been integrated into a wide range of mobile consumer devices such as automobile navigation systems, portable navigation devices (PNDs), mobile phones, mobile computers, GPS-based peripherals and handheld GPS devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems.  SiRF markets and sells its products in four target platforms: wireless handheld devices such as mobile phones; automotive electronics systems, including navigation and telematics systems; consumer electronics products such as recreational GPS handhelds, mobile gaming machines, digital cameras and wearable devices; and mobile computing systems, including personal digital assistants, notebook computers, universal mobile personal computers (UMPCs) and mobile internet devices. Founded in 1995, SiRF is headquartered in San Jose, California, and has sales offices, design centers and research facilities around the world.  The company trades on the NASDAQ Stock Exchange under the symbol SIRF.  Additional information about SiRF and its location technology solutions can be found at

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