We are seeking an experienced and analytical PPC Executive to join our team. In this role, you will be responsible for creating and optimizing campaigns, ensuring they meet assigned KPIs while staying up-to-date with PPC trends and techniques.

Responsibilities:

• Creating, developing & executing campaigns on Google Ads, Bing Ads & Facebook Ads.
• Executing & optimizing PPC campaigns simultaneously.
• Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing).
• Targeting selected audiences through researching keywords.
• Managing campaign budgets, bid management, and ensuring campaigns meeting the assigned KPIs.
• Tracking daily, weekly & monthly KPIs to identify opportunities for improvement.
• Produce engaging, clear & concise copy for campaigns.
• Conduct A/B Testing and Experimentation across PPC Channels to improve conversion rate and cost/acquisition.
• Run monthly account audits on Google Ads, Bing Ads, Facebook Ads, and other channels to find areas of improvement.
• Staying current with PPC & SEM trends and techniques.

Requirements:

• Minimum of 3 years experience in PPC or Paid Media.
• Strong analytical skills.
• Understanding of digital marketing concepts and SEO.
• Familiar with multiple platforms, e.g., Google Ads, Bing Ads, and Facebook Ads.
• Working knowledge of Google Analytics or similar analytical tools.
• Excellent communication, both verbal and written.
• BS, BBA, or MBA in Marketing, Digital Media, or a related field.
• B2B lead generation experience is most preferred.