Digital Marketing Manager

#ERP - #Pakistan - #Regular

We are looking for Manager, Digital Marketing who will be responsible for building and implementing the marketing strategies.

Responsibilities:

  • Identify the customer journey, the touchpoints, painpoints, and the search journey.
  • Detailed analysis of competition from product to digital metrics.
  • Create a comprehensive insight bank that can be tested with customers.
  • Create annual strategic plans that manage the top to bottom of the customer
    funnel.
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and events, AdWords campaigns, social media platforms, email campaigns, and events.
  • Developing and executing content calendar (incl blogs, white papers, case
    studies, landing pages, posts).
  • Reach out to affiliates and potential partners for collaboration.
  • Utilize the strong analytical ability to evaluate and present insightful reports on marketing performance.
  • Partner with sales and product teams to develop collateral that be used
    for conversion across the funnel.
  • Coordinate with designers, developers, and SEO teams to get assets developed.

Requirements:

  • At least 8-12 years of experience in Digital Marketing.
  • Should have good analytical and communication skills.
  • Should have a holistic understanding of different digital marketing channels including SEO, SEM, blogging, social, etc.
  • Good knowledge and experience with online marketing tools and best practices.
  • Should be able to create presentations and write content.
  • Should have the right attitude: displays ownership, believes in the power of collaboration, tries new things, and hunger to deliver.
  • Most importantly, someone who believes the customer is the most important stakeholder.

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