Genuine People had a lot of of pending customizations and updates that they wanted to implement on their web store but had been unable to do so by themselves. The Folio3 team not only developed and delivered the customizations Genuine People had in mind, but also suggested a number of enhancements to the site’s shopping experience, after conducting in-depth audit of the site’s performance and user experience. Some of customizations implemented by the Folio3 include:

• Ajaxified shopping cart page based on single page architecture
• Custom color swatches (for item variants) based on the exact color and texture displayed in the item image, on the Product Details page
• A customized Collections page that displays the percentage discount between the original price and discounted price, for on sale items
• Shopify integration with Affirm, which enables shoppers to see installment plan option offered by Affirm for the selected item on the Cart page, prior to checkout
• Custom stock notifications (based on quantity in hand) on the Product Details page
• Bespoke sliders with text overlays on the Collections pages
• The ability to mass create gift cards
• A Custom live chat option that displays the status of the support staff (away, offline, online, etc.)
• The ability to track Affliate web traffic