6 Reasons Why Your Business Needs Custom Email Campaigns

6 Reasons Why Your Business Needs Custom Email Campaigns

Keeping customers involved with your product is the key to success of a business. The challenge involved is that not every product is addictive in its nature to keep the customers busy. Skilfully crafted, a customized email landing directly into the inbox of the customers can put your product in the minds of your customers once again.

On the other hand, it is tricky to deliver the emails into user’s inbox and not the spam folder. There are quite some integrations available like Amazon SES, Adobe Campaign and MailChimp to name a few.

Here is what customized email campaigns can help you achieve.

Help Keep your Product on Customer’s Mind.

“Dripping water hollows out stone, not through force but through persistence”, an old saying. In the day to day life loads of information occupy people’s mind. An email every now and then does the job of reminding your customers how your product can be a fit in their lives.

Keeping up with all customers especially if you have a very long list of customers may look like a problem, but it is not. The recent upgrades in technology for email servers have gone wild, millions of customers can be served in a day using services like Amazon SES.

Shows your Dedication Towards Customer Care.

Nothing is persuasive more than dedication and care. Reminding your customers persistently about how sincere your team is towards the product, helps develop customer’s trust towards your product.

It requires just a bit of personal touch to the email for the customer. Again, a customized user friendly email development system can make this job easier.

Helps Promote Social Proof of Usage

Social proof (also known as informational social influence) is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. [Wikipedia]

Emails having testimonials from your satisfied customers will provide social proof of usage to the possible new customers and increases conversion.

Target the Right Audience

Targeting the right customers is way more efficient than advertising in general. By customizing your email campaigns you can address the right customers in the right way. This shows your competence of doing right things rightly, which in turn shows that your product is the right thing made rightly for the right purpose.

Develop a Better Relationship with Existing Customers

Apart from acquiring new customers, it is important to keep in touch with your existing customers. It’s difficult to separately keep in touch with every customer. Customized emails can do the trick, it give your customers a feeling that you know them want to listen to them.

Avoid Bombardment of Promotional Emails

The idea needs carefully crafted emails, not just thousands of irritating marketing emails that no one is going to open. Looking for a reasonable time and material of email are key to success of any email marketing campaign.

A custom built email system can help you understand your customer’s data closely and decide who should receive what kind of email.

Interested in creating customized email campaigns for your business?

Email us at [email protected] or contact us using this form {should be hyperlinked to https://www.folio3.com/contact-us/} and we’ll reach out to you immediately.


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